LinkedIn is one of the most expensive ad platforms for B2B. It is crucial that we make good decisions when it comes to planning, targeting and budget management. Here are the most common mistakes one must avoid.
Elizabeth Gilbert might not be the only author to write a book about creativity, but she sure does a beautiful job with her “Big Magic.”
One gets to enjoy Gilbert’s unique writing style even though this is not a novel. Still, there are plenty of stories from hers and other people’s trials and tribulations leading a creative life.
The marvelous digital world helps many, whether or not they have something consistent to offer, to promote themselves and promise us the information we need – from short practical advice to consistent paid courses for a professional upgrade.
It’s a pretty busy avenue, and choosing the right one is not an easy decision to make.
Most readers heard about it from someone (my case), read the summary on the cover, or know who the author is. Doctor James Doty is a renowned neurosurgeon, investor, and researcher. People who expected a book about medicine were slightly disappointed. It opens with the description of brain surgery, but it moves quickly to the author’s personal story.
A well-groomed LinkedIn profile has many benefits: being visible for recruiters, building a solid network, exposing you to opportunities etc. Crafting your profile is rather a sum of common sense actions, ignore those making it sound like rocket science. Take these steps and you’ll see results.
Since its ever-growing popularity and acknowledgment that LinkedIn is a MUST-HAVE tactic for B2B marketing, a lot of “influencers,” “experts,” and “consultants” put themselves out there sharing info, knowledge and offering consultancy for all those wanting to understand and use the potential of the platform.
I instantly enjoyed working on LinkedIn because the results depend a lot on budget management and content strategy. I have a lot of experience in those areas.
When I became a certified trainer, the choice was simple: I will share my knowledge with everyone who wants to know more about LinkedIn Ads and support this channel’s popularization in Romania.
Content Syndication can be a very effective B2B tactic or a huge miss if you don’t set it up properly. There are a lot of details that will make a difference on how well it works for you. And it all starts when and how you design and negociate the program with the vendor.
B2B marketers rely on ABM to deliver leads that will convert into business. Make ABM work for you by selecting, negotiating, and designing a successful program. From strategy to implementation, check all the success factors.
Although Matthew McConaughey put some captivating life material in this book, it is hardly its strong point. I’ll waste no words on the introduction and say it upfront – “Greenlights” is beautifully written.