John Espirian built a large community around his personal brand on LinkedIn in recent years. Being the “relentlessly helpful copywriter”, he offers knowledge and practical advice for B2B writers & marketers all over the world. And this interview is no exception. Read, learn & enjoy!
I’m not afraid of a robot replacing me tomorrow, but here is how I choose to see things: I want to make friends with the machine; to make sure I’m knowledgeable enough to tell it what to do and get the best business outcomes.