Content Syndication can be a very effective B2B tactic or a huge miss if you don’t set it up properly. There are a lot of details that will make a difference on how well it works for you. And it all starts when and how you design and negociate the program with the vendor.
B2B marketers rely on ABM to deliver leads that will convert into business. Make ABM work for you by selecting, negotiating, and designing a successful program. From strategy to implementation, check all the success factors.
LinkedIn is one of the most expensive ad platforms for B2B. It is crucial that we make good decisions when it comes to planning, targeting and budget management. Here are the most common mistakes one must avoid.