Personal, not private. Don’t be afraid to share stories featuring yourself if they are relatable and inspiring. Your audience will engage with it right away. Send your story out there to inspire people!
Anyone can publish content today – the barrier to entry is low. Less succeed to reach, engage and sell to large audiences. What‘s the key to content that works?
Gary Vaynerchuk said in an interview that “attention is the only currency.” I’ve come to understand that myself. LinkedIn is a professional network, indeed, but more and more companies claim their spot on it to advertise their products and services.
On most business trips we are on a very tight schedule: work, meetings, planes, trains. And so on. We never have too much spare time at hand yet we hope to experience something authentic and avoid the touristy things to do. Whenever I am on a business trip, I get to be shown around and spare the time and effort to find and experience those few things I have time for.
Disconnecting is difficult. Coming back could be, too. In between, there is this amazing opportunity to take a closer look at everything: yourself, people around you, the city you live in and all the tiny details that could make a difference in your life if you care to acknowledge them.
“Emmy-nominated and world renown TV personality”, “philosopher”, “futurist”, “storyteller” – events all over the world introduce him to raving audiences. He is a very sought after speaker and I got to see why at the opening session of 2018 Unfinished Festival in Bucharest.
As annoying as it seemed at first, the avalanche of email messages requiring action on our personal data is, in fact, a blessing in disguise for marketers at large. Marketing minds all over the world burned the midnight oil to come up with that unique, unreasonably short subject line. Emails keep pouring in my inbox as we speak, I am sure you could say the same about yours. It quickly became fun.
They advise us to be memorable when giving a presentation. Only being memorable for every minute of your speech is intimidating. Even if they grew an intention to ask a question, in the end, the audience became hesitant and gave up – given the guest stories, how can I match that?