Recently LinkedIn made a long-awaited move by offering two certifications for professionals using LinkedIn as a marketing tactic: “Fundamentals” and “Marketing Strategy.” As suggested by their names, the latest is certifying more advanced knowledge.
Digital Marketing
The 7 LinkedIn Influencers I Follow
Since its ever-growing popularity and acknowledgment that LinkedIn is a MUST-HAVE tactic for B2B marketing, a lot of “influencers,” “experts,” and “consultants” put themselves out there sharing info, knowledge and offering consultancy for all those wanting to understand and use the potential of the platform.
Content Syndication Checklist: What You Need to Know
Content Syndication can be a very effective B2B tactic or a huge miss if you don’t set it up properly. There are a lot of details that will make a difference on how well it works for you. And it all starts when and how you design and negociate the program with the vendor.
How to Launch a Successful ABM Program
B2B marketers rely on ABM to deliver leads that will convert into business. Make ABM work for you by selecting, negotiating, and designing a successful program. From strategy to implementation, check all the success factors.
LinkedIn Ads with Results – 5 Most Common Mistakes Marketers MUST Avoid
LinkedIn is one of the most expensive ad platforms for B2B. It is crucial that we make good decisions when it comes to planning, targeting and budget management. Here are the most common mistakes one must avoid.
LinkedInStories Are Here – What’s in It For You
LinkedIn rolled out #Stories in October, and everyone was curious with relatively low enthusiasm. They don’t say it, but they think it: Instagram does it best with little to no chance for any other platform to equal them. Agreed, but when LinkedIn enters the equation, we need to shift the mindset: are businesses and professionals going to find any value in the newly launched #Stories on LinkedIn?
Smart Content Marketing Ideas from WeContent Conference
Anyone can publish content today – the barrier to entry is low. Less succeed to reach, engage and sell to large audiences. What‘s the key to content that works?
5 Winning Tactics in B2B LinkedIn Campaigns
Gary Vaynerchuk said in an interview that “attention is the only currency.” I’ve come to understand that myself. LinkedIn is a professional network, indeed, but more and more companies claim their spot on it to advertise their products and services.
GDPR is Here – From Boring to Highly Creative, My Inbox Has Seen It All
As annoying as it seemed at first, the avalanche of email messages requiring action on our personal data is, in fact, a blessing in disguise for marketers at large. Marketing minds all over the world burned the midnight oil to come up with that unique, unreasonably short subject line. Emails keep pouring in my inbox as we speak, I am sure you could say the same about yours. It quickly became fun.