LinkedInStories Are Here – What’s in It For You

LinkedInStories Are Here – What’s in It For You

LinkedIn rolled out #Stories in October, and everyone was curious with relatively low enthusiasm. They don’t say it, but they think it: Instagram does it best with little to no chance for any other platform to equal them. Agreed, but when LinkedIn enters the equation, we need to shift the mindset: are businesses and professionals going to find any value in the newly launched #Stories on LinkedIn?

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BOOK REVIEW  |  “Reasons to Stay Alive”​ – A Powerful Reading Experience

BOOK REVIEW | “Reasons to Stay Alive”​ – A Powerful Reading Experience

Don’t judge a book by its cover, they say. “Reasons to Stay Alive” sounds dramatic, and, fair enough, you’ll be witnessing a journey that is, at times, heartbreaking. My overall experience with this book is positive, though, informative, unique by its approach. I feel it speaks equally to people who face depression and to those who are close to someone fighting it.
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INTERVIEW | Robert Katai: “Measuring the performance of a podcast is one of the biggest challenges in the industry. “

INTERVIEW | Robert Katai: “Measuring the performance of a podcast is one of the biggest challenges in the industry. “

An experienced digital marketer and content strategist, Robert Katai not only is hosting his own podcast but shouting out loud and evangelizing the benefits of this emerging type of media. The podcast is past its buzzword days and Robert shows us how to work with it to generate attention, engagement and revenue.

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INTERVIEW | John Espirian: “B2B shouldn’t be a dry and stuffy arena.”

INTERVIEW | John Espirian: “B2B shouldn’t be a dry and stuffy arena.”

John Espirian built a large community around his personal brand on LinkedIn in recent years. Being the “relentlessly helpful copywriter”, he offers knowledge and practical advice for B2B writers & marketers all over the world. And this interview is no exception. Read, learn & enjoy!

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