INTERVIEW | John Espirian: “B2B shouldn’t be a dry and stuffy arena.”

INTERVIEW | John Espirian: “B2B shouldn’t be a dry and stuffy arena.”

John Espirian built a large community around his personal brand on LinkedIn in recent years. Being the “relentlessly helpful copywriter”, he offers knowledge and practical advice for B2B writers & marketers all over the world. And this interview is no exception. Read, learn & enjoy!

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