I wish I had this book in hardcover to make side notes, underline, mark phrases and ideas, and make it look like it’s been to war. But I couldn’t educate my patience; I wanted to read it the minute it was available for sale. And I did. It took longer to write about it but there you go.
John Espirian built a large community around his personal brand on LinkedIn in recent years. Being the “relentlessly helpful copywriter”, he offers knowledge and practical advice for B2B writers & marketers all over the world. And this interview is no exception. Read, learn & enjoy!